switchouse

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Working edition · 21 September 2026

What Switchouse does

Switchouse helps property developers organise direct and agency sales. Sales Platform brings inventory, commercial terms, buyers and agency workflows together. Separate services help find partners, re-engage buyers and recruit a sales team.

Start with the client’s needs: organise sales, attract agents, re-engage past buyer enquiries or hire employees. Below are the products and services for each task.

Your learning route

Choose your role and complete four steps. The links below each task take you to the relevant section.

My role

Understand what we sell, how the products fit together and which decisions to make with the founder.

  1. Open section
  2. Open section
  3. Open section
  4. Open section

Products and services

Choose by the client's needs. Each offer has its own presentation, outcome and terms.

Prices checked on 21 September 2026. Confirm the terms for the client’s region and required scope before preparing a proposal. Presentations and PDFs in this section are in English.

Sales tools

Sales Platform

Sales software for developers and agencies

For developers, their sales teams and partner agencies

Developer Workspace and a branded Agent Portal give the team and approved agencies a shared workflow: projects and apartments, buyer selections, Sales Offers, buyer registration and hold requests.

Outcome: A workspace for managing sales and a portal with sales materials for agencies.

Presentation · 18 slidesPDF (EN)Product page
Scope and terms
When to offer it

Inventory, prices and terms are scattered across spreadsheets and conversations, making it difficult for agents to prepare a buyer offer quickly.

  • Inventory grid and list, prices, payment plans and project materials.
  • Buyer selections and branded Sales Offers for individual apartments.
  • Agency invitations, project access, buyer registration and hold decisions.
  • Agency and agent analytics, buyer activity, commissions and finance exports.
Important limitations

An offer does not reserve an apartment. Commission payouts remain in finance systems. Specific CRM integrations, APIs, webhooks and non-standard work are scoped separately.

What you need to start

For a demonstration, use the training inventory below. For a client launch, prepare inventory, prices, materials and commercial rules.

Prices as of 21 September 2026

Project: AED 2,090 / EUR 590 / USD 590 per month for 1 active project. Developer: AED 3,590 / EUR 990 / USD 990 per month for up to 2 active projects. Billed every 3 months. Enterprise has custom terms.

Website feature catalogue and pricing as of the preparation date; presentation dated 16 September. The catalogue records the founder's confirmation on 14 September of analytics, branded portals and document templates.

AI WhatsApp Channel Manager

A WhatsApp assistant for agents

For approved Agent Portal users

A Sales Platform add-on that helps agents in WhatsApp with apartment selection, terms and buyer materials. Complex requests are passed to the team.

Outcome: Agent answers, an apartment selection or a Sales Offer for a chosen apartment within the agreed workflow.

Presentation · slide 16PDF (EN)Product page
Scope and terms
When to offer it

Agents repeatedly request availability, prices, materials and apartments matching a buyer's needs.

  • Find apartments that match a buyer's requirements.
  • Answer questions about prices, terms and project materials.
  • Prepare selections and Sales Offers; submit hold requests for the developer's decision.
Important limitations

Sales Platform is billed separately. AI does not replace the developer's hold decision. The training inventory below illustrates the sales workflow; it is not a live WhatsApp channel.

What you need to start

First agree the project, agent access and workflows. Access to a live WhatsApp demo is provided separately.

Prices as of 21 September 2026

AED 1,990 / EUR 490 / USD 490 per project per month. Billed every 3 months. Website materials specify up to 2,000 requests from agents per project per month.

WhatsApp website pricing as of the preparation date. The presentation dated 16 September describes the allowance as messages. Confirm the unit of usage before contracting; do not assume that messages and requests mean the same thing.

New agency partners

Agency Network Growth / Outreach

Agent sourcing and project briefing coordination

For a developer or an individual manager

Contact sourcing, WhatsApp outreach, replies and follow-ups with AI and human support. The client's team runs the agreed project briefings.

Outcome: Booked briefings with interested agents and agencies.

Presentation · 7 slidesPDF (EN)Product page
Scope and terms
When to offer it

Find suitable agents and agencies, introduce the project and progress the conversation to a briefing.

  • Agree partner profiles, markets and languages.
  • Source new contacts, introduce the project and follow up.
  • Arrange briefings and hand the conversation over to the client's team.
Important limitations

A standalone service; Sales Platform is not required. A booked briefing does not mean a meeting held, an onboarded agency or a sale. The presentation's forecast scenarios are not guaranteed.

What you need to start

Agree the project brief, materials, audience, languages, volume and calendar handover.

Prices as of 21 September 2026

Website pricing: individual manager from AED 1,790 / EUR 490 / USD 490 per month; developer from AED 6,900 / EUR 1,990 / USD 1,990 per month for 1,500 new agent contacts. Billed every 3 months. The presentation includes larger packages; confirm the terms for the required volume.

Website pricing and service description; Outreach presentation dated 16 September. Standard launch timing differs: the website says one working day once materials are ready; the presentation says one working week. Confirm the specific timeline before promising it.

Agent Acquisition through Meta

Agent acquisition through Meta advertising

For developers seeking enquiries from new agents

Meta advertising, enquiry qualification with AI and human support, follow-ups and project briefing coordination.

Outcome: Agent enquiries with their profile clarified, and booked project briefings.

Presentation · 6 slidesPDF (EN)Product page
Scope and terms
When to offer it

Build a paid advertising channel for attracting agency partners and handling incoming enquiries.

  • Campaign setup and management, including creatives.
  • Check the agent's profile, market and interest.
  • Follow-ups, briefing coordination and reporting by stage.
Important limitations

Advertising spend is paid separately. Contact database size is not advertising reach. Outreach forecasts cannot be applied to Meta campaigns.

What you need to start

Agree the audience, project offer, advertising budget and enquiry handover.

Prices as of 21 September 2026

AED 5,490 / EUR 1,490 / USD 1,490 per month. Billed every 3 months. Advertising spend is separate.

Meta Acquisition website pricing and the presentation dated 16 September.

Re-engaging buyers

Contact Database Reactivation

Re-engaging past buyer enquiries

For teams with an existing database of property enquiries

Database preparation and segmentation, WhatsApp and email campaigns, renewed interest checks and AI qualification. Interested contacts are handed to the team through an agreed workflow.

Outcome: Renewed conversations and interested buyers for the broker's next conversation.

Presentation · 17 slidesPDF (EN)Product page
Scope and terms
When to offer it

Past enquiries remain in the database, but the buyer's current interest is unknown.

  • CRM data mapping and database segmentation.
  • WhatsApp and email campaigns.
  • Clarify the buyer's needs and hand over the outcome as agreed.
Important limitations

The quoted rate applies with another Switchouse product, billed separately. The historical WhatsApp case reports meetings held; the email case reports interested replies, not sales. The channels are not added together as unique buyers.

What you need to start

Agree the database source, segments, buyer offer, channels and the process for handing over interested contacts.

Prices as of 21 September 2026

From AED 5,490 / EUR 1,490 / USD 1,490 per month with any other Switchouse product. 2,000 contacts per month. Minimum 3 months, billed every 3 months. Larger volumes are quoted separately.

Reactivation website pricing and the presentation dated 14 September. A standalone price without another product has not been confirmed in the reviewed materials.

Sales team hiring

Real Estate Sales Recruitment

Recruitment for real estate sales teams

For real estate agencies and developers

Recruitment campaigns, creatives, candidate qualification and assessment, client review and interview coordination.

Outcome: Candidates with recorded answers and a fit assessment; interviews after client approval.

Presentation · 8 slidesPDF (EN)Product page
Scope and terms
When to offer it

Find candidates who match the sales role requirements and put suitable people forward for interviews.

  • A role brief covering agency sales, developer direct sales or broker relations.
  • Campaigns and qualification against the job requirements.
  • Client review of candidates and interview coordination.
Important limitations

Candidate answers are not verified employment history. The client approves candidates before interviews are arranged. Advertising spend and candidate volume are agreed before launch; no hiring guarantee is stated.

What you need to start

Prepare the role description, requirements, employment terms and candidate approval process.

Prices as of 21 September 2026

AED 6,900 / EUR 1,990 / USD 1,990 per month. Billed every 3 months. Advertising spend and candidate volume are agreed before launch.

Recruitment website pricing; presentation dated 19 September with the founder's revisions dated 20 September.

Terms you will see in the product

These terms appear in the application and presentations. Here is what they mean.

Developer Workspace
The developer’s workspace for managing projects, terms, agency access and decisions on requests.
Agent Portal
The workspace where approved partners view their available projects, select apartments and prepare buyer offers.
Sales Offer
A commercial offer for a specific apartment: property details, price and terms. It does not reserve the apartment.
Project briefing
A meeting where the developer’s team introduces the project and sales terms to an agent or agency.
Buyer registration
Recording buyer ownership for an agent under the developer’s rules. It does not reserve a specific apartment.
Hold request
A request to temporarily reserve an apartment for a buyer. The developer decides; submitting a request is not an approved hold.

Run your first demonstration

Choose an apartment, prepare an offer and approve a hold in one short workflow.

  1. Choose an apartment

    Select available apartment A-302 in the training inventory. Review the floor, area, price and floor plan.

  2. Prepare an offer

    Click Create an offer. The buyer sees a price and an example payment plan. The apartment is still available.

  3. Request a hold

    Click Request a hold. Check that the request is awaiting a decision and does not change availability by itself.

  4. Make the developer's decision

    Click Review as developer, then Approve hold. The status now changes. Reset demo returns the example to its starting state.

A training example with fictional data. It runs in your browser without changing application data. Apartment prices in USD are part of the example.

Continue to the application

The working environment requires individual access. Ask the founder for access and confirm which project to use for training.

Open application

Learn with your own AI assistant

Give your assistant the materials and ask it to guide you through onboarding for your role.

  1. Download the file with the knowledge base, assistant instructions and English presentation transcripts.
  2. Attach it in your chat if your assistant supports files, or provide the text.
  3. Copy the prompt below and start learning.
Download the AI learning packRead the knowledge base

Use the file if your assistant cannot open links or access a restricted page. The text pack does not replace viewing the images and interactive demo.

AI resource indexAssistant instructions

The first client conversation

A practice outline: four questions to understand the client’s needs before presenting a product. Agree the internal handover process separately.

  1. What does the client want to change first?

    Organise sales, attract agents, re-engage buyers or hire people. This determines which offer to explore.

  2. How does the team handle this task today?

    Clarify the existing projects, agencies, contact databases and tools. Understand the workflow before proposing an integration.

  3. What scope is needed, and which materials are ready?

    The number of active projects, contacts or vacancies affects scope. Pricing and terms also depend on the region.

  4. What outcome does the team expect, and who decides?

    Agree the next step: a demonstration, a scope discussion or a proposal. Do not treat a meeting as a sale.

Check your understanding

Answer in your own words first, then open the explanation. You can also work through these scenarios with your AI assistant.

A developer has partner agencies, but everyone uses different inventory versions. Where do you start?

With Sales Platform: a shared workflow for the team and approved agencies. First establish the projects, data readiness, commercial rules and required integrations.

How does Outreach differ from Reactivation?

Outreach finds new agency partners. Reactivation reopens conversations with an existing database of buyer enquiries.

A Sales Offer has been created. Is the apartment reserved?

No. An offer does not change availability. The developer reviews a hold request; an approved hold is a separate outcome.

A client asks to connect their CRM. What should you say?

Clarify the CRM, workflows, data and scope. Specific connectors and work must be confirmed before a contractual promise; a general integration capability does not establish that every connector is ready.

An agent has agreed to a project briefing. Can you count them as an onboarded partner?

For now, record a booked briefing. A meeting held, agency onboarding and a sale are separate stages, each requiring confirmation.

Your first conversation with the founder

After learning about the products, discuss your responsibilities, authority and working processes. These agreements still need to be added to onboarding.

  • Partner responsibilities and authority to make commercial decisions.
  • Team members, accountable owners and working communication channels.
  • The client handover process from the first meeting through launch and support.
  • Individual application access and a dedicated training environment.
  • The person responsible for keeping prices, allowances and presentations current.

This information has not been added yet. The assistant should identify the gaps, not invent company policies.