# Switchouse — complete AI learning pack # Switchouse onboarding: instructions for the AI assistant Version: 21 September 2026. Follow these instructions when the user asks to complete onboarding. Read llms-full.txt in full when using a link; if it is inaccessible, ask the user to upload the file. The main reference is [onboarding.md](onboarding.md). This is a working draft: do not fill missing information with assumptions. ## Start Ask about the person's role — partner, sales, marketing, launch and support or another role — and the time available. Do not ask again if they have already told you. Suggest an appropriate route and begin with a short explanation of the company. Use English by default for this edition, or the language the user requests. ## How to teach 1. Explain one section at a time: client need → suitable offer → practical example → limits of the outcome. 2. For a partner, focus on the product portfolio, how the offers relate and decisions that require the founder. Do not invent business economics or decision-making authority. 3. For sales, practise product selection and demonstrations; for marketing, audiences and accurate claims; for launch and support, preparation and handover within the documented scope. 4. After an explanation, offer one practical question. Do not insist on a quiz if the person simply wants an answer. 5. Switch to reference mode when asked: answer directly and link to the relevant section or source. 6. End with a short recap: what was covered, what remains and what to ask the founder. Do not claim to retain progress between chats unless you have that capability. ## Working with facts - Check that you can access a resource before claiming to have read it. If only this instruction is available, ask for the knowledge base. - Distinguish an offer described in a presentation, verified interface behaviour and a future feature. A presentation alone does not prove current technical readiness. - Respect each source's date and scope. Do not merge conflicting claims; identify the discrepancy and what needs confirmation. - Do not invent missing prices, timelines, integrations, guarantees or business processes using general knowledge. - Do not present illustrative projects or training conversations as real clients or results. - Use regional price lists, not exchange rates, for regional pricing. - When quoting a monthly price, retain the confirmed billing period. Do not calculate an upfront total unless asked. - If a question goes beyond the knowledge base, state exactly what information is missing and who should confirm it. ## Practice questions - A developer already works with agencies, but they use different inventory and terms. Which offer would you start with, and why? - How does outreach to new contacts differ from reactivating an existing database? - Why does a booked briefing not yet mean a meeting held or a sale? - How does an apartment offer differ from a hold request and an approved hold? - A client asks for a particular CRM integration. What must be clarified before making a commercial promise? Sending messages, changing client data, issuing access and carrying out application operations are outside the learning route. If the user separately requests an action, stay within that request and the available tools. # Switchouse onboarding Updated 21 September 2026. Prices have been checked against the published website. Confirm the terms for the client’s region and requirements before sending a proposal. ## About the company Switchouse helps property developers organise direct and agency sales. Sales Platform brings inventory, commercial terms, buyers and agency workflows together. Separate services help find partners, re-engage buyers and recruit a sales team. ## How to use these materials Prices were checked against the published website on 21 September 2026. Presentation transcripts retain their dated source editions and are in English. If they conflict with the reference, follow its caveats and confirm terms with the founder. Regional prices are set separately, not converted at an exchange rate. Training examples are not client results. Developer Sales Website is temporarily removed from the website catalogue. ## Route: Partner Understand what we sell, how the products fit together and which decisions to make with the founder. 1. Explain Switchouse in one minute without listing features. 2. Compare the offers: who buys, what the client receives and what costs extra. 3. Complete the demo and review the Sales Platform presentation. 4. Agree responsibilities, commercial authority and first tasks with the founder. ## Route: Sales Match an offer to the client's needs and introduce the product. 1. Start with the client's task: sales operations, new agents, past enquiries or hiring. 2. Choose a product and review its presentation, terms and the limits of what we promise. 3. Complete the demo and explain the difference between an offer and a hold. 4. Prepare questions for the first meeting and agree how to hand the client over for launch. ## Route: Marketing Understand the audience, the product offering and the evidence behind our materials. 1. Identify which products serve developers, agencies or individual managers. 2. Compare Outreach, Meta acquisition and Reactivation by audience and outcome. 3. Review the presentations: distinguish illustrations from historical results and forecasts. 4. Check the region, pricing date and source of every commercial claim. ## Route: Launch and support Understand the scope of each service, the inputs it needs and the handover. 1. Review the information and materials required to launch each product. 2. Complete the training demo and identify decisions made by the developer. 3. Distinguish interest, a booked meeting, a meeting held and a sale. 4. Agree owners, working access and the client handover process. These processes still need to be documented. ## Sales Platform Sales software for developers and agencies For developers, their sales teams and partner agencies Client need: Inventory, prices and terms are scattered across spreadsheets and conversations, making it difficult for agents to prepare a buyer offer quickly. Developer Workspace and a branded Agent Portal give the team and approved agencies a shared workflow: projects and apartments, buyer selections, Sales Offers, buyer registration and hold requests. Outcome: A workspace for managing sales and a portal with sales materials for agencies. - Inventory grid and list, prices, payment plans and project materials. - Buyer selections and branded Sales Offers for individual apartments. - Agency invitations, project access, buyer registration and hold decisions. - Agency and agent analytics, buyer activity, commissions and finance exports. Boundaries: An offer does not reserve an apartment. Commission payouts remain in finance systems. Specific CRM integrations, APIs, webhooks and non-standard work are scoped separately. Getting started: For a demonstration, use the training inventory below. For a client launch, prepare inventory, prices, materials and commercial rules. Terms as of the reference date: Project: AED 2,090 / EUR 590 / USD 590 per month for 1 active project. Developer: AED 3,590 / EUR 990 / USD 990 per month for up to 2 active projects. Billed every 3 months. Enterprise has custom terms. Source and caveats: Website feature catalogue and pricing as of the preparation date; presentation dated 16 September. The catalogue records the founder's confirmation on 14 September of analytics, branded portals and document templates. Product page: https://switchouse.ai/sales-platform/ Presentation: ../presentations/sales-platform-dubai-en-2026-09-16/index.html PDF: ../presentations/sales-platform-dubai-en-2026-09-16/Switchouse-Sales-Platform-EN.pdf ## AI WhatsApp Channel Manager A WhatsApp assistant for agents For approved Agent Portal users Client need: Agents repeatedly request availability, prices, materials and apartments matching a buyer's needs. A Sales Platform add-on that helps agents in WhatsApp with apartment selection, terms and buyer materials. Complex requests are passed to the team. Outcome: Agent answers, an apartment selection or a Sales Offer for a chosen apartment within the agreed workflow. - Find apartments that match a buyer's requirements. - Answer questions about prices, terms and project materials. - Prepare selections and Sales Offers; submit hold requests for the developer's decision. Boundaries: Sales Platform is billed separately. AI does not replace the developer's hold decision. The training inventory below illustrates the sales workflow; it is not a live WhatsApp channel. Getting started: First agree the project, agent access and workflows. Access to a live WhatsApp demo is provided separately. Terms as of the reference date: AED 1,990 / EUR 490 / USD 490 per project per month. Billed every 3 months. Website materials specify up to 2,000 requests from agents per project per month. Source and caveats: WhatsApp website pricing as of the preparation date. The presentation dated 16 September describes the allowance as messages. Confirm the unit of usage before contracting; do not assume that messages and requests mean the same thing. Product page: https://switchouse.ai/whatsapp/ Presentation: ../presentations/sales-platform-dubai-en-2026-09-16/index.html PDF: ../presentations/sales-platform-dubai-en-2026-09-16/Switchouse-Sales-Platform-EN.pdf ## Agency Network Growth / Outreach Agent sourcing and project briefing coordination For a developer or an individual manager Client need: Find suitable agents and agencies, introduce the project and progress the conversation to a briefing. Contact sourcing, WhatsApp outreach, replies and follow-ups with AI and human support. The client's team runs the agreed project briefings. Outcome: Booked briefings with interested agents and agencies. - Agree partner profiles, markets and languages. - Source new contacts, introduce the project and follow up. - Arrange briefings and hand the conversation over to the client's team. Boundaries: A standalone service; Sales Platform is not required. A booked briefing does not mean a meeting held, an onboarded agency or a sale. The presentation's forecast scenarios are not guaranteed. Getting started: Agree the project brief, materials, audience, languages, volume and calendar handover. Terms as of the reference date: Website pricing: individual manager from AED 1,790 / EUR 490 / USD 490 per month; developer from AED 6,900 / EUR 1,990 / USD 1,990 per month for 1,500 new agent contacts. Billed every 3 months. The presentation includes larger packages; confirm the terms for the required volume. Source and caveats: Website pricing and service description; Outreach presentation dated 16 September. Standard launch timing differs: the website says one working day once materials are ready; the presentation says one working week. Confirm the specific timeline before promising it. Product page: https://switchouse.ai/agency-growth/ Presentation: ../presentations/outreach-dubai-en-2026-09-16/index.html PDF: ../presentations/outreach-dubai-en-2026-09-16/Switchouse-Outreach-Dubai-EN.pdf ## Agent Acquisition through Meta Agent acquisition through Meta advertising For developers seeking enquiries from new agents Client need: Build a paid advertising channel for attracting agency partners and handling incoming enquiries. Meta advertising, enquiry qualification with AI and human support, follow-ups and project briefing coordination. Outcome: Agent enquiries with their profile clarified, and booked project briefings. - Campaign setup and management, including creatives. - Check the agent's profile, market and interest. - Follow-ups, briefing coordination and reporting by stage. Boundaries: Advertising spend is paid separately. Contact database size is not advertising reach. Outreach forecasts cannot be applied to Meta campaigns. Getting started: Agree the audience, project offer, advertising budget and enquiry handover. Terms as of the reference date: AED 5,490 / EUR 1,490 / USD 1,490 per month. Billed every 3 months. Advertising spend is separate. Source and caveats: Meta Acquisition website pricing and the presentation dated 16 September. Product page: https://switchouse.ai/meta-acquisition/ Presentation: ../presentations/meta-agent-acquisition-dubai-en-2026-09-16/index.html PDF: ../presentations/meta-agent-acquisition-dubai-en-2026-09-16/Switchouse-Meta-Agent-Acquisition-EN.pdf ## Contact Database Reactivation Re-engaging past buyer enquiries For teams with an existing database of property enquiries Client need: Past enquiries remain in the database, but the buyer's current interest is unknown. Database preparation and segmentation, WhatsApp and email campaigns, renewed interest checks and AI qualification. Interested contacts are handed to the team through an agreed workflow. Outcome: Renewed conversations and interested buyers for the broker's next conversation. - CRM data mapping and database segmentation. - WhatsApp and email campaigns. - Clarify the buyer's needs and hand over the outcome as agreed. Boundaries: The quoted rate applies with another Switchouse product, billed separately. The historical WhatsApp case reports meetings held; the email case reports interested replies, not sales. The channels are not added together as unique buyers. Getting started: Agree the database source, segments, buyer offer, channels and the process for handing over interested contacts. Terms as of the reference date: From AED 5,490 / EUR 1,490 / USD 1,490 per month with any other Switchouse product. 2,000 contacts per month. Minimum 3 months, billed every 3 months. Larger volumes are quoted separately. Source and caveats: Reactivation website pricing and the presentation dated 14 September. A standalone price without another product has not been confirmed in the reviewed materials. Product page: https://switchouse.ai/reactivation/ Presentation: ../presentations/contact-database-reactivation-founder-en-2026-09-14/index.html PDF: ../presentations/contact-database-reactivation-founder-en-2026-09-14/Switchouse-Contact-Database-Reactivation-EN.pdf ## Real Estate Sales Recruitment Recruitment for real estate sales teams For real estate agencies and developers Client need: Find candidates who match the sales role requirements and put suitable people forward for interviews. Recruitment campaigns, creatives, candidate qualification and assessment, client review and interview coordination. Outcome: Candidates with recorded answers and a fit assessment; interviews after client approval. - A role brief covering agency sales, developer direct sales or broker relations. - Campaigns and qualification against the job requirements. - Client review of candidates and interview coordination. Boundaries: Candidate answers are not verified employment history. The client approves candidates before interviews are arranged. Advertising spend and candidate volume are agreed before launch; no hiring guarantee is stated. Getting started: Prepare the role description, requirements, employment terms and candidate approval process. Terms as of the reference date: AED 6,900 / EUR 1,990 / USD 1,990 per month. Billed every 3 months. Advertising spend and candidate volume are agreed before launch. Source and caveats: Recruitment website pricing; presentation dated 19 September with the founder's revisions dated 20 September. Product page: https://switchouse.ai/agent-recruitment/ Presentation: ../presentations/real-estate-sales-recruitment-dubai-en-2026-09-19/index.html PDF: ../presentations/real-estate-sales-recruitment-dubai-en-2026-09-19/Switchouse-Real-Estate-Sales-Recruitment-EN.pdf ## The first client conversation A practice outline: four questions to understand the client’s needs before presenting a product. Agree the internal handover process separately. ### What does the client want to change first? Organise sales, attract agents, re-engage buyers or hire people. This determines which offer to explore. ### How does the team handle this task today? Clarify the existing projects, agencies, contact databases and tools. Understand the workflow before proposing an integration. ### What scope is needed, and which materials are ready? The number of active projects, contacts or vacancies affects scope. Pricing and terms also depend on the region. ### What outcome does the team expect, and who decides? Agree the next step: a demonstration, a scope discussion or a proposal. Do not treat a meeting as a sale. ## Glossary ### Developer Workspace The developer’s workspace for managing projects, terms, agency access and decisions on requests. ### Agent Portal The workspace where approved partners view their available projects, select apartments and prepare buyer offers. ### Sales Offer A commercial offer for a specific apartment: property details, price and terms. It does not reserve the apartment. ### Project briefing A meeting where the developer’s team introduces the project and sales terms to an agent or agency. ### Buyer registration Recording buyer ownership for an agent under the developer’s rules. It does not reserve a specific apartment. ### Hold request A request to temporarily reserve an apartment for a buyer. The developer decides; submitting a request is not an approved hold. ## Training demo The training demo uses fictional data in the browser and does not change application data. Apartment prices in USD are part of the example, not Switchouse subscription prices. The interface and walkthrough use the selected language. 1. Choose an apartment. Select available apartment A-302 in the training inventory. Review the floor, area, price and floor plan. 2. Prepare an offer. Click Create an offer. The buyer sees a price and an example payment plan. The apartment is still available. 3. Request a hold. Click Request a hold. Check that the request is awaiting a decision and does not change availability by itself. 4. Make the developer's decision. Click Review as developer, then Approve hold. The status now changes. Reset demo returns the example to its starting state. Application: https://app.switchouse.ai. This is a working environment, not the training demo. The page is reachable; individual credentials are required to work in it. Application operations were not exercised in this review. Do not use real client data for training. ## Check your understanding ### A developer has partner agencies, but everyone uses different inventory versions. Where do you start? With Sales Platform: a shared workflow for the team and approved agencies. First establish the projects, data readiness, commercial rules and required integrations. ### How does Outreach differ from Reactivation? Outreach finds new agency partners. Reactivation reopens conversations with an existing database of buyer enquiries. ### A Sales Offer has been created. Is the apartment reserved? No. An offer does not change availability. The developer reviews a hold request; an approved hold is a separate outcome. ### A client asks to connect their CRM. What should you say? Clarify the CRM, workflows, data and scope. Specific connectors and work must be confirmed before a contractual promise; a general integration capability does not establish that every connector is ready. ### An agent has agreed to a project briefing. Can you count them as an onboarded partner? For now, record a booked briefing. A meeting held, agency onboarding and a sale are separate stages, each requiring confirmation. ## Internal information still to be added - Partner responsibilities and authority to make commercial decisions. - Team members, accountable owners and working communication channels. - The client handover process from the first meeting through launch and support. - Individual application access and a dedicated training environment. - The person responsible for keeping prices, allowances and presentations current. # Dated presentation transcripts # Presentation archive: Sales Platform Source: sales-platform-dubai-en-2026-09-16/Switchouse-Sales-Platform-EN.pdf This is the text of a dated presentation, not a live price list. Use onboarding.md for the current summary and documented discrepancies. Images and screenshots are not fully represented in this transcript. switchouse Sales Platform Projects Buyers Selections Run direct and Solara Residences Solara Gardens Solara Park Solara Residences agency sales Building A apartments USD Availability List from one platform. 401 1 bedroom 402 2 bedrooms 403 1 bedroom 404 2 bedrooms Apartment A-302 Fl. 4 Pool view Pool view Pool view Pool view Available Sold $320,000 $198,000 $334,000 ✓ 2 bedrooms · 104 m² Give agents a branded sales portal. Fl. 3 301 1 bedroom Pool view 302 2 bedrooms Pool view 303 1 bedroom Pool view 304 2 bedrooms Garden view Floor 3 · Pool view $192,000 $286,000 Sold $308,000 Create Sales Offers in one click. See buyer interest and agency performance. 201 202 203 204 2 bedrooms BATH KITCHEN 1 bedroom 2 bedrooms 1 bedroom Fl. 2 Pool view Pool view Pool view Pool view BEDROOM 1 $180,000 Sold $184,000 Sold Available Sold Selected BEDROOM 2 LIVING $286,000 Create Sales Offer Sales Offer for your buyer PDF Ready ✓ Apartment, price and payment plan included Sales Platform 01 switchouse Sales Platform One platform for your sales team and agencies Apartments, prices and terms in one system for everyone involved in sales. Developer Workspace Agent Portal AI WhatsApp For your sales team For partner agencies Channel Manager Optional add-on Manage sales Give agencies Property selections and and agency partners everything they need to sell Sales Offers in WhatsApp Apartments, buyers and deals. Set A dedicated workspace with your AI answers agents, finds apartments agency terms and track sales across your projects. Agents create Sales Offers and creates Sales Offers for their projects. and register buyers. buyers. It passes complex requests to your team. Sales Platform 02 switchouse Developer Workspace All projects, prices and availability in one workspace Choose a project. The availability grid shows available apartments, prices and layouts at a glance. Projects Buyers Selections Sales Developer Workspace Solara Residences Solara Gardens Solara Park Solara Residences USD Availability List Apartment A-302 Building A apartments · Floors 1–4 Available 401 1 bedroom 402 2 bedrooms 403 1 bedroom 404 2 bedrooms 405 2 bedrooms 2 bedrooms · 104 m² Fl. 4 Pool view Pool view Pool view Pool view Pool view Sold $320,000 $198,000 $334,000 Sold Floor 3 · Pool view ✓ 301 1 bedroom 302 2 bedrooms 303 1 bedroom 304 2 bedrooms 305 2 bedrooms Fl. 3 Pool view Pool view Pool view Garden view Pool view BATH KITCHEN $192,000 $286,000 Sold $308,000 Sold BEDROOM 1 201 1 bedroom 202 2 bedrooms 203 1 bedroom 204 2 bedrooms 205 2 bedrooms Fl. 2 Pool view Pool view Pool view Pool view Pool view LIVING $180,000 Sold $184,000 Sold $278,000 BEDROOM 2 101 102 103 104 105 $286,000 1 bedroom 2 bedrooms 1 bedroom 2 bedrooms 2 bedrooms Fl. 1 Garden view Garden view Garden view Garden view Garden view Price $175,000 $262,000 Sold Sold $270,000 Available Sold Selected Create Sales Offer Developer Workspace 03 switchouse Developer Workspace Sales and remaining inventory across all projects See what is available, reserved and sold in each project. Project overview 3 projects · 538 units Available for sale Reserved Sold 365 28 137 Project Available Interest / EOI Hold Reserved Sold Solara Residences 46 — 1 6 60 113 units Solara Gardens 316 4 — 19 74 413 units Solara Park 3 — 3 3 3 12 units Developer Workspace 04 switchouse Developer Workspace A ready-to-share selection for your buyer Buyers open the link, compare apartments and contact their sales manager. Buyer selection page ↗ Your property selection 2 apartments Daniel, your apartment selection A note from your sales manager Both apartments have two bedrooms. S A-302 overlooks the pool; A-304 offers more space. Your sales manager Developer’s sales team Questions about Pool view Garden view these apartments? Solara Residences Solara Residences Message on WhatsApp A-302 $286,000 A-304 $308,000 Your sales manager’s contact is 2 bedrooms · 104 m² · Floor 3 2 bedrooms · 112 m² · Floor 3 always beside your selection. Apartment details ↗ More space · garden view Developer Workspace 05 switchouse Developer Workspace Every apartment detail in one link Photos, layout, price and payment terms on a ready-to-share page with your contact details. Solara Residences Selection for Daniel Hart Apartment A-302 Available Space for your next chapter Bedrooms Area Floor 2 104 m² 3 Apartment price $286,000 50% Initial payment 50% On completion Example project Space for everyday living S Your sales manager Developer’s sales team Contact Apartment photos Layout ↗ Purchase terms Sales manager contact Developer Workspace 06 switchouse Developer Workspace Sales Offer Solara Residences Sales Offers in one click Apartment A-302 104 m² · 2 bedrooms A buyer’s Sales Offer with the price, layout and Buyer payment schedule. The platform builds the Daniel Hart document automatically. Payment plan 1 Apartment and buyer 50% / 50% Choose an apartment, buyer and payment plan. Offer language English Currency USD 2 Create Sales Offer Select the language and currency. Click “Create Sales Offer”. Price $286,000 Send the link or PDF Create and open PDF straight to your buyer. The Sales Offer includes the price and selected payment plan. Developer Workspace 07 switchouse Developer Workspace Sales Offers with your project branding Price, layout and payment schedule in one document for your buyer. Your sales manager simply sends the PDF with your project branding. Solara Residences Solara Residences Solara Residences SOLARA SOLARA SOLARA SOLARA 02 / 05 · Sales Offer 03 / 05 · Layout 04 / 05 · Payment details SOLARA Sales Offer for Daniel Hart Sales Offer 14 September 2026 Layout 2 bedrooms · 104 m² Payment details Until 14 October 2026 SOLARA Apartment A-302 Layout 2 bedrooms SWITCHOUSE DEMO · RESIDENCES Beneficiary Solara Development · Demo View Pool Area 104 m² SOLARA KITCHEN Account currency USD RESIDENCES BATH List price Discount Final price Account number DEMO-USD-0001 $286,000 0% $286,000 Apartment BEDROOM 1 $2,750 / m² No promotion $2,750 / m² IBAN DEMO-ACCOUNT-NOT-ACTIVE A-302 SWIFT DEMOXXXX Payment schedule 50% / 50% Your sales manager Alex Morgan Stage Date / condition % Amount Switchouse Demo Bank BEDROOM 2 LIVING Bank (not operational) Sales Offer for Down payment On booking 50% $143,000 Daniel Hart Demo branch · Handover On completion 50% $143,000 Bank address transfers not accepted Apartment details Location Total 100% $286,000 Apartment A-302 Building A Include the apartment and Sales Offer number Sales manager Buyer Total area 104 m² Floor 3 in your payment reference Alex Morgan Daniel Hart Bedrooms 2 View Pool Apartment A-302 Valid until 14 October 2026 Sales Offer SO-SOLARA-A302 Solara Residences Date: 14 September 2026 Illustrative Sales Offer. No payment is requested. The terms of the signed sale and purchase agreement take precedence. Apartment A-302 Illustrative floor plan. Confirm the final layout in the sale documents. Solara Development · Demo 2 bedrooms · 104 m² Illustrative project switchouse.ai Solara Development · Demo SO-SOLARA-A302 · 2/5 Solara Development · Demo SO-SOLARA-A302 · 3/5 Solara Development · Demo SO-SOLARA-A302 · 4/5 1. Your project 2. Price and payments 3. Layout 4. Payment details 5. Contacts Developer Workspace 08 switchouse Developer Workspace Buyer activity and Sales Offers in one record See when a buyer opens a selection, the terms sent and reservation requests. Your sales manager has the context without searching through messages. Daniel Hart Direct sales client Assigned sales manager Activity history Sales manager Selection sent Apartment in Sales Offer 2 apartments at Solara Residences Solara Residences · A-302 Buyer opened the selection Sales Offer First opened · 10 September 2026 $286,000 · Payment plan 50 / 50 Sales Offer prepared Apartment A-302 · payment plan 50 / 50 Reservation for the selected apartment Request, expiry and changes in one record Contacted Follow up later Developer Workspace 09 switchouse Developer Workspace Everything agencies need to sell independently Set up projects, sales materials and terms for each partner. Agencies Buyers Sales Developer Workspace Agency Your partners Open Agent Portal ↗ Aster Realty Aster Realty A Access configured Partner terms Solara Residences Connected Orion Properties Access to project apartments 5% Project commission O Partner agency Sales materials Agency access PDF Project presentation ✓ ✓ Buyer selections Ready to send to buyers Each agency has its own ✓ Create Sales Offers projects and terms. PLAN Apartment layouts ✓ ✓ Register buyers Included with available apartments Buyer registration Payment plans 50/50 ✓ Based on your sales team’s rules For buyer Sales Offers Developer Workspace 10 switchouse Agent Portal A sales workspace for your partner agencies Agents select apartments, create Sales Offers and register buyers themselves. A ASTER R E A LT Y Projects My buyers Selections Agent Portal Solara Residences Presentation Layouts Payment plans Current prices and available apartments Apartments Materials Terms Buyer selection Apartment Area View Price Daniel Hart 2 selected apartments ✓ A-302 104 m² Pool $286,000 Open selection ✓ A-304 112 m² Garden $308,000 Create Sales Offer ↗ A-201 62 m² Pool $180,000 New buyer? A-101 62 m² Garden view $175,000 Register buyer Your agency’s commission on this project: 5% Agent Portal 11 switchouse Developer Workspace See which agencies bring buyers and deals Compare agent activity, Sales Offers and sales results by agency. Agency performance Illustrative data · Last 30 days Agency Active agents Sales Offers Registered buyers Reservations Deals Aster Realty 12 36 14 5 2 Orion Properties 8 21 9 3 1 Crescent Estates 4 10 4 1 0 Palm Partners 2 3 1 0 0 Developer Workspace 12 switchouse Developer Workspace See who earns commission on each deal Every commission is linked to an agency, a deal and agreed terms. Commission statement Export CSV Agency Deal Commission due Aster Realty Solara · A-302 $14,300 Orion Properties Solara · B-204 $9,600 Change history Export statement Changes and their reasons are recorded. Export a CSV for your finance team. Developer Workspace 13 switchouse International portals Reach overseas buyers and new agency partners Publish available units on four international portals from your Sales Platform catalogue. Sales Platform One-click XML feeds zoopla.co.uk ↗ rightmove.co.uk ↗ Your available units Prices, photos, layouts and property details After portal setup jamesedition.com ↗ properstar.com ↗ Buyer enquiries Agency connections Current listings Buyers discover your units while Agents can discover the project and Your team maintains availability searching for overseas property. contact you about working together. and commercial terms. Portal subscriptions, listing eligibility and connection scope are confirmed before launch. Sales Platform 14 switchouse UAE pricing Choose by active projects Developer Workspace and branded Agent Portal are included in every plan. 1 active project Up to 2 active projects More than 2 active projects Project Developer Enterprise AED 2,090 / month AED 3,590 / month Custom Billed every 3 months Billed every 3 months Scope and billing agreed individually Inventory, Sales Offers Plus CRM integration. Custom setup and bookings. and dedicated support. WhatsApp AI, custom integrations and data migration are priced separately. Sales Platform 15 switchouse AI WhatsApp Channel Manager S Switchouse WhatsApp for your agency network Optional Sales Platform add-on Any 2-bedroom apartments under $320,000? Apartment selections 9:41 ✓✓ and Sales Offers in WhatsApp AI answers agents’ questions about your projects, finds apartments and prepares Sales Offers for their Solara Residences · A-302 buyers. 2 bedrooms · 104 m² $286,000 Pool view · Payment plan 50 / 50 Complex requests go to your team. Create a Sales Offer for A-302 for Daniel Hart. 9:42 ✓✓ AED 1,990 / project / month Sales Offer ready Up to 2,000 messages per project each month. Billed every 3 months. Requires Sales Platform. PDF Solara Residences · A-302 9:42 AI for your agency network 16 switchouse Launching with Switchouse We’ll set up the platform for your team 1 2 3 We upload your projects We configure your We train your team Apartments, prices and workspace Using your projects and materials. Agency workspaces and daily tasks. Sales Offers. We continue to support your team after launch. Sales Platform 17 switchouse Next step Send your project presentation and availability list. See your project We’ll prepare your demo. in Sales Platform Book your project demo ↗ Your apartments. Your branding. +971 55 649 4081 A live walkthrough for your team. info@switchouse.ai switchouse.ai Sales Platform 18 # Presentation archive: Agency Network Growth / Outreach Source: outreach-dubai-en-2026-09-16/Switchouse-Outreach-Dubai-EN.pdf This is the text of a dated presentation, not a live price list. Use onboarding.md for the current summary and documented discrepancies. Images and screenshots are not fully represented in this transcript. switchouse Agent Outreach Briefings · Solara Residences We book project 2026 September Example week briefings with Mon Tue Wed Thu Fri Dubai time 14 15 16 17 18 relevant agents 9:00 Mira Estates Oliver M. Cove Partners Lena S. Olive Realty 09:00–10:15 09:00–10:15 09:00–10:15 10:00 09:00–10:30 09:00–10:30 Oak & Coast Vale Estates Maya T. 11:00 Emma R. 10:30–11:45 Daniel K. 10:30–11:45 Your team meets agents and agencies who 10:45–12:00 10:45–12:15 10:30–12:00 12:00 Arc Realty Orchard Group fit your project. We handle sourcing, Atlas Partners 11:45–13:00 Aster Realty 11:45–13:00 Dune Partners 13:00 outreach and follow-up. 12:15–13:45 Sofia L. 12:30–14:00 Adam N. 12:15–13:45 14:00 13:15–14:30 13:15–14:30 Cedar Realty Pine Estates Palm & Key 15:00 14:00–15:45 Northline Terra Partners 14:45–16:00 14:15–16:00 14:45–16:00 14:00–16:00 Solara briefing 12:30–14:00 Aster Realty Wed, 16 September Why they fit Topics to discuss Buyers seeking 2-bedroom Unit availability and agency terms. apartments up to AED 1.5m. Aster Realty + your team Confirmed Agent Outreach 01 switchouse How it works From finding partners to scheduled briefings We manage the outreach. Your team turns interested agents into sales partners. Switchouse Your team 01 02 03 04 Select Introduce Book Build agents your project briefings partnerships Match agents to your target Start conversations by email Answer questions, agree a Present the project and markets, property type and and WhatsApp in the agent’s time and send the meeting agree how agents will offer it buyer budget. language. invitation. to their buyers. Agent Outreach 02 switchouse Partner selection We build an agency Example partner search · Dubai project database tailored 01 Dubai · AED 1–2 million to your project Local agents working in the project’s price range. We select agents already selling similar properties to 02 United Kingdom the same type of buyer. Agencies selling Dubai property to UK buyers. What we match 03 India Market experience Agencies serving Indian buyers of Dubai property. Property type Buyer budget 04 Russian-speaking markets Agencies working with Russian-speaking buyers in Dubai. Markets and price range agreed for your project. Agent Outreach 03 switchouse Outreach example A relevant project. Example · off-plan apartments in Dubai First message A clear invitation Hi Alex, I see your agency works with buyers looking for off-plan apartments in to a briefing. Dubai. We’re introducing Mövenpick Residences, with apartments from AED Agents see the project, starting price and 800,000 and non-exclusive agency terms. proposed partnership before agreeing to a Would it fit your clients? Let’s arrange a short briefing with our team to discuss briefing. available units, payment plans and commission. Illustrative Dubai exchange. Not a transcript or campaign result. Project details and price are examples. Illustrative agency reply That could suit some of our buyers. Please send the details. Could we arrange a briefing this week? Agent Outreach 04 switchouse AI and human support AI handles the routine. Your team focuses on the briefing. 01 02 03 Keeps the Coordinates Prepares conversation moving the briefing your team Follow-ups and answers from Agrees a suitable time and Agent profile and conversation your project materials, in the confirms attendance. history for your team. agent’s language. Our specialists handle questions that need a human. Agent Outreach 05 switchouse Pricing and launch Agent Outreach pricing Monthly packages. Billed every 3 months. 1,500 ≈26 new agent contacts / month estimated briefings AED 6,900 / month 2,500 ≈43 new agent contacts / month estimated briefings AED 8,490 / month 3,500 ≈60 new agent contacts / month estimated briefings AED 12,490 / month Monthly volume counts unique agent contacts. Briefing estimates are based on our campaign benchmarks. Every package includes Sourcing, email & WhatsApp outreach, follow-ups, AI replies with human support and briefing coordination. Launch within one working week once materials and settings are ready. Agent Outreach 06 switchouse Next step Ready to launch outreach for your project? Discuss your project on WhatsApp ↗ 01 Share your project deck, available units and agency +971 55 649 4081 terms. info@switchouse.ai 02 Agree the target markets, agent profile and monthly package. switchouse.ai/agency-growth 03 Nominate a manager and set availability for briefings. Agent Outreach 07 # Presentation archive: Agent Acquisition through Meta Source: meta-agent-acquisition-dubai-en-2026-09-16/Switchouse-Meta-Agent-Acquisition-EN.pdf This is the text of a dated presentation, not a live price list. Use onboarding.md for the current summary and documented discrepancies. Images and screenshots are not fully represented in this transcript. switchouse Agent Acquisition through Meta Grow your agent 01 Facebook & Instagram Launch campaigns ↘ network with 02 AI + human support Meta ads. Qualify applications ↘ We launch Facebook and Instagram campaigns, With your project team 03 qualify new agent enquiries with AI and book briefings with your team. Book briefings Your team presents the project. We handle acquisition and scheduling. Agent Acquisition through Meta 01 switchouse Meta campaigns Give agents a reason to choose your project. Show agents what they can sell, what they can earn and why your project fits their buyers. Our own agent database 40,000 agent contacts We use this base to help build relevant advertising audiences. Built around your project Target markets, languages and the agents you want to reach. Previous campaign creatives. Your ads use your project and approved partner terms. Agent Acquisition through Meta 02 switchouse AI qualification From the first enquiry Example enquiry from an ad Dubai to a booked briefing. AI assistant Hi Alex, thanks for your enquiry about partnering on our AI checks the agent’s profile and interest, Dubai project. Are you with an agency or working then agrees a briefing time. independently? Agent Who they are I’m an independent agent working with Dubai off-plan Agent or agency, role and market. buyers. AI assistant What they sell Let’s arrange a briefing on the project and partner terms. Buyer profile and project fit. Would tomorrow at 11am Dubai time work? Ready to meet Agent Interest in a project briefing. Yes, 11am works. Zoom is good. Illustrative conversation. Adapted to your project and booking availability. Answers come from your project materials. Our team steps in when needed. Agent Acquisition through Meta 03 switchouse Booked briefings Turn that briefing into a partnership. Your team meets an agent who has already expressed interest in your project. Project briefing ✓ Confirmed Focus on the partnership Agent + your project team Zoom or in person Present your available units, payment plans and agency terms. When Agreed date & time Agree the next step Who Agent name & contact Decide how the agent will introduce the Context Profile & conversation history project to their buyers. Illustrative handoff structure. What counts as booked The agent has agreed to a briefing at a specific date and time. Agent Acquisition through Meta 04 switchouse Pricing Agent Acquisition through Meta 5,490 Included Campaign setup and management, creatives, AI AED / month qualification, follow-ups and briefing coordination. Billed every 3 months. Advertising budget paid separately. See what the campaign delivers Track qualified agents, booked briefings and which meetings took place. Agent enquiries → Qualified agents → Booked briefings → Held briefings Agent Acquisition through Meta 05 switchouse Next step Let’s launch your 01 Share your project materials, commission and agency terms. next agent 02 Agree the target markets, campaign. campaign scope and budget. Start with your project and partner offer. 03 Choose your briefing manager We’ll build the campaign around them. and available meeting times. Discuss your campaign ↗ +971 55 649 4081 info@switchouse.ai Agent Acquisition through Meta 06 # Presentation archive: Contact Database Reactivation Source: contact-database-reactivation-founder-en-2026-09-14/Switchouse-Contact-Database-Reactivation-EN.pdf This is the text of a dated presentation, not a live price list. Use onboarding.md for the current summary and documented discrepancies. Images and screenshots are not fully represented in this transcript. switchouse Contact Database Reactivation Past enquiry → new conversation Illustrative example Daniel Hart DH Previously enquired about a two-bedroom home Contact Database Reactivation New buyer meetings AI · WhatsApp Daniel, you enquired about a two-bedroom home. A-302 at Solara Residences is available for $286,000. Would you like the details? from your database Buyer Re-engage buyers through WhatsApp and Yes, still looking. Let’s discuss it on a call. email. AI qualifies their needs, and your team receives enquiries and meetings with context. After qualification Daniel × your broker A managed service for developers and real estate agencies 16 September · 11:00 GST · Zoom Own use · up to $300,000 · buying within 3 months Past interest, new answers and a next step for your broker Contact Database Reactivation 01 switchouse Value and process Put your database back to work Past enquiries guide the offer. New replies clarify what buyers need now. 01 02 03 04 Gather the context Restart the conversation Qualify the interest Hand over to your team Bring CRM fields, notes and past Agree an offer and WhatsApp AI asks about needs, budget A meeting or interested enquiries into buyer profiles and and email messages for each and timing. Answers enrich the enquiry, with context and a segments. segment. buyer profile. clear next step. Switchouse runs the campaign Your team leads the sale Data preparation, outreach, initial replies, qualification and scheduling. Approves offers and materials, receives enquiries and holds meetings. Results from one WhatsApp campaign 806 recipients → 16 meetings held View results ↗ Contact Database Reactivation 02 switchouse CRM and buyer profiles Current buyer needs, budgets and timelines in your CRM Bring together existing CRM fields and notes, then add the buyer’s answers. Daniel Hart Illustrative example · Solara Before: scattered information After: ready to continue the conversation Enquiry in the record Interest and purpose · existing CRM Two-bedroom apartment Solara · two bedrooms · own use Manager’s note Budget and timing · confirmed by the buyer “Own use. Solara. Budget up to $300,000” Up to $300,000 · within 3 months Budget and timing fields Segment Not filled in Two bedrooms · up to $300,000 · buying soon Segment Next step Past enquiries Discuss A-302 on Zoom · 16 September Your team can see who to follow up with now, what to offer and who to revisit later. Contact Database Reactivation 03 switchouse Segments and offers Give each segment a relevant reason to reply Illustrative examples for Solara Residences. Each message builds on a past enquiry. What the buyer wanted What to offer now Example message 2 bedrooms up to $300,000 A-302 for $286,000 “You were looking for two bedrooms. A-302 at Daniel Hart · Solara Two bedrooms · 104 m² Solara is within your budget. Would you like the details?” Enquired about Solara A-304 floor plan “You enquired about Solara. Would you like the A- Interested in an apartment with a and garden views 304 floor plan and photos of the garden view?” garden view Buying to rent out Service charges “You were looking for a rental investment. Shall I Rental intent in CRM notes and rental management send the costs and management terms for Solara?” Your team approves properties, materials and terms before anything is sent. Contact Database Reactivation 04 switchouse Broker handoff Your broker gets a meeting with context Before the meeting, your broker has the past enquiry, the buyer’s new answers and an agenda. Daniel Hart × your broker Illustrative example Pick up where the buyer left off 16 September 2026 · 11:00 GST Conversation history and answers come with the Zoom · time confirmed enquiry. No need to ask again what the buyer was looking for. Previous enquiry Current interest Two-bedroom apartment at A-302 · 104 m² · $286,000 “Yes, still looking. Let’s discuss it on a call.” Solara Daniel Hart · illustrative response Budget and purpose Timing and question for the broker Up to $300,000 · own use Within 3 months · discuss the The broker discusses the property, holds the meeting payment plan and guides the buyer through the sale. Next step Hold the call, clarify the terms and arrange a viewing Contact Database Reactivation 05 switchouse WhatsApp · campaign example An offer that is easy to respond to Database reactivation case: an offer in Dubai Creek Harbour Campaign excerpt “Want full pricing + floor plans before official launch?” Get details Schedule a call The buyer chooses the next step. Switchouse continues the conversation and qualifies their needs. Campaign message Contact Database Reactivation 06 switchouse WhatsApp · qualification AI asks about budget and purchase purpose After the first reply, the conversation continues around the project the buyer enquired about. Excerpts from the actual conversation Original wording The conversation before a meeting Buyer Context retained Get details AI refers to the project from the buyer’s enquiry. AI · after the buyer replies Materials sent “You enquired about Valia by Emaar, the newest launch in Dubai The buyer receives the brochure they requested. Creek Harbour! Sending the brochure.” Qualification started Questions cover budget and purchase purpose. “To find the best fit, could you share your budget and whether you’re buying to live in or to invest?” View the original conversation in the appendix ↗ Contact Database Reactivation 07 switchouse WhatsApp · campaign results 16 buyer meetings from an existing database WhatsApp campaign: 806 recipients, 77 replies. All 16 meetings were booked by AI. Received the campaign 806 100% 16 meetings held Replied Meetings held with a broker 77 16 9.6% ≈ 2.0% with a broker Percentages of 806 recipients. 16 of the 77 people who replied attended a meeting — around 1 in 5. Results from one campaign. Future results depend on the database and offer. Contact Database Reactivation 08 switchouse Email · handling enquiries An email reply becomes an enquiry for your broker Database reactivation case · Anteya Campaign email excerpts Campaign excerpt “If you’d like the brochure or a 20-minute Zoom to walk through it: → Reply here and my team sends the deck today.” Recognise the interest AI identifies replies asking for details, a brochure or photographs. Respond to the request Send approved materials and retain the conversation context. Full email in the appendix ↗ Hand over to the broker The assigned manager receives the enquiry and history for the next conversation. Contact Database Reactivation 09 switchouse Email · campaign results 34 interested enquiries — handed over to your brokers Results from one email campaign. Buyers requested materials and details of the offer. Delivered 5,232 100% Original excerpt “Hi - thanks for the news - please send brochure” Opened 852 16.3% Original excerpt Clicked 91 1.7% “Thanks for your email. Do you have any pictures of this project?” Replied 34 0.65% Original excerpt Percentages of 5,232 delivered emails. 4.0% of those who opened replied. “Please send the deck. Thank you.” Three more replies ↗ Contact Database Reactivation 10 switchouse Scope and pricing A managed campaign for your database Data preparation, segmentation, WhatsApp and email, AI qualification and enquiry handoff. With any other Switchouse product Agree before launch from 1,490 USD / month Database and segments Data sources, CRM fields and buyer groups. Minimum 3 months. Billed every 3 months. Offers and channels Properties, messages, materials and the campaign plan. 2,000 contacts per month Handoff to your team Who receives replies and meetings, and how context is The other product is billed separately. Larger volumes are agreed and quoted individually. retained. Global · USD. switchouse.ai/reactivation ↗ Contact Database Reactivation 11 switchouse Switchouse products Three parts of your sales process Reactivation brings buyers already in your database back into the conversation. Project sales New partners Existing database Sales Agency Contact Database Platform Network Growth Reactivation Manage direct Grow your Re-engage and agency sales agency network your buyers Units, prices, shortlists, offers and buyer Find relevant agencies, introduce the CRM data, segments, enquiries and management in one system. project and arrange briefings. meetings through WhatsApp and email. Explore the product ↗ Explore the product ↗ Explore the product ↗ Reactivation works with your buyer database. Agency Network Growth builds your partner network. Sales Platform helps your team and agencies manage project sales. Contact Database Reactivation 12 switchouse Next step Contact Database Reactivation Let’s discuss your database Tell us how many contacts you have, what buyers were looking for and which projects you’re selling now. We’ll define the segments and a launch plan. Discuss your launch on WhatsApp ↗ info@switchouse.ai +971 55 649 4081 switchouse.ai/reactivation ↗ Contact Database Reactivation 13 switchouse Appendix · WhatsApp Conversation and qualification Original campaign excerpts. Valia by Emaar, Dubai Creek Harbour. The buyer asked for details. They received project information and a brochure. Contact Database Reactivation ← Back to slide 7 A1 switchouse Appendix · Email 1/2 Campaign email: the offer Original Anteya email to property buyers in Bali. Part one. Database reactivation case News and a specific offer The email brings together the property details, price and terms. Continue reading ↗ Contact Database Reactivation ← Back to slide 9 A2 switchouse Appendix · Email 2/2 Campaign email: the next step Original Anteya email. Part two, with the invitation to reply and sender’s contact details. A brochure or a meeting The buyer can reply, request materials or discuss the property. The historical contact details in this email belong to this campaign. Back to the start of the email ↗ Contact Database Reactivation ← Back to slide 9 A3 switchouse Appendix · Email replies Three more replies from the campaign Actual buyer replies. Excerpts are shown alongside the original screenshots. Original excerpt “Please send me the brochure and any pictures if you have.” Original excerpt “Please send me the deck as this interests me.” Original excerpt “Please send a brochure.” Contact Database Reactivation ← Back to slide 10 A4 # Presentation archive: Real Estate Sales Recruitment Source: real-estate-sales-recruitment-dubai-en-2026-09-19/Switchouse-Real-Estate-Sales-Recruitment-EN.pdf This is the text of a dated presentation, not a live price list. Use onboarding.md for the current summary and documented discrepancies. Images and screenshots are not fully represented in this transcript. switchouse Real Estate Sales Recruitment For real estate agencies & developers Qualified salespeople. Interviews in your calendar. We manage recruitment campaigns, screen applicants against your brief and arrange interviews with your chosen candidates. You review the profiles, choose who to meet and make the hiring decision. Illustrative hiring campaigns for Dubai Real Estate Sales Recruitment 01 switchouse Who you’re hiring Screening for the role you need Different sales roles need different evidence of experience. Real estate agency Developer direct sales Developer partner sales Property Sales Broker Relations Consultant Consultant Manager Buyer qualification, viewings Project presentations, objections Agency onboarding, broker and the candidate’s own part and follow-up through relationships and experience in progressing a deal. buyer reservation. activating sales partners. Criteria agreed before launch We separate must-have requirements from preferences in your hiring brief. Real Estate Sales Recruitment 02 switchouse Meta campaigns Campaigns built around your hiring offer We turn your approved hiring offer into Facebook and Instagram campaigns. Our own database 40,000+ agent contacts Used to help build relevant advertising audiences. A reason to apply We highlight the benefits you actually offer: commission terms, buyer leads or sales support. Illustrative creatives. Your campaign uses your approved role and offer. Real Estate Sales Recruitment 03 switchouse AI qualification Screening against Example screening excerpt Developer sales your hiring brief AI assistant What kind of real estate sales have you worked in? AI asks follow-up questions to clarify what candidates have actually done. Candidate Dubai off-plan, about three years. Relevant experience AI assistant Market and the candidate’s own sales work. In your most recent sale, which parts did you handle yourself? Fit for the role Candidate Direct buyer sales or broker relationships. I showed the projects, handled objections and followed up until reservation. Admin took over the agreement. Availability & expectations Illustrative excerpt. Availability, languages and compensation are covered separately. Working languages, start date and compensation. Real Estate Sales Recruitment 04 switchouse Candidate assessment The answer behind Candidate review Illustrative example each assessment Alex Morgan Assessment against your hiring brief Compare the candidate’s answers Requirement Candidate’s answer Assessment with the brief you approved. 2+ years in Dubai off-plan 3 years Matches Example role Direct buyer sales Project presentation to Matches Developer direct sales reservation Relevant experience and working English & Arabic Uses both with clients Self-reported languages are requirements. A two-week start is a preference. Start in 2 weeks 4 weeks’ notice Discuss timing Preferred You decide whether the gaps Open question are acceptable for an interview. Candidate wants to review the commission terms before confirming. Assessment uses self-reported answers. Employment history and language proficiency are not independently verified. Real Estate Sales Recruitment 05 switchouse Interview coordination You approve. We arrange the interview. One handoff from candidate review to your hiring manager’s calendar. 01 You select the candidate Review the profile, assessment and answers. The context stays with the candidate Your team has the profile and open questions 02 We agree a time ready for the interview. Follow up with the candidate and coordinate availability. You make the hiring decision 03 We book the calendar slot Use the interview to check the answers and assess the candidate yourself. Confirm the interview with your hiring manager. Before launch We agree the candidate review channel and calendar setup with your team. Real Estate Sales Recruitment 06 switchouse Pricing Real Estate Sales Recruitment Included in the subscription 6,900 Campaign management and creatives, AI qualification and scoring, AED / month candidate review and interview coordination. Billed every 3 months. Advertising budget paid separately. From AED 1,000 / month. A budget matched to your hiring plan On our call, we recommend an ad budget based on how many people you need to hire and by when. Interview volume depends on the role, hiring offer, ad budget and candidate response. The subscription does not guarantee a fixed number of interviews or hires. Real Estate Sales Recruitment 07 switchouse Next step Your next 01 Your company and the role you want to fill. sales hire 02 The people you want to hire and your target timing. Start with a short hiring conversation. We’ll use it to define the candidate profile and plan the campaign setup. 03 Together, we define the profile and recommend an ad budget. Discuss your hiring needs ↗ info@switchouse.ai Or chat on WhatsApp Real Estate Sales Recruitment 08